I provide clear direction for hospitals and health systems looking to win more patients online.

I help with visibility (SEO/AIO/Content/Google and Bing Ads) and conversions (your website).

I’ve been in SEO/AIO/Content/Conversion Optimization since 2009, and solely in healthcare since 2013. I’ve worked with small and large health systems (Northwell, Montefiore), won industry awards (MM+M, Aster Awards), and shared my thinking in publications like American Marketing Association, Fierce Healthcare, and others.

I think like a strategist because I’m trained as one. I hold a SHSMD Strategic Planning in Healthcare Certificate, and spent 5 years working as a brand strategist for hospitals and health systems (plus a short stint in Pharma). One of the coolest moments was having a strategy briefing licensed as training material for a Fortune 500 healthcare company.

I write Charted, a newsletter with evidence-based direction for hospitals and health systems who want to win more patients from the internet. Most of what I write is based on original research and my own data.

You can find me on LinkedIn, subscribe to Charted, or drop me a line below if I can help in any way (even outside of a formal engagement).